Morgan Williamson LLP | Attorneys At Law

Providing Attentive, Strategic Counsel To Clients Since 1985

Let Our Amarillo Trademark Attorneys Help You Understand And Apply Trademark Law For Your Purposes


A trademark or service mark identifies the source of a product or service. Trademarks distinguish one product or service from another. Words, symbols, logos, slogans, colors, product designs, sounds and scents can serve as trademarks. It is estimated that the average person is exposed to 1,500 trademarks a day. A trademark is an important marketing tool because it allows a business to distinguish its products and services from those of its competitors.

At Morgan Williamson, our trademark attorneys can help you determine the steps you should take to protect your intellectual property with one or more trademarks. Reach out to us for information and guidance about everything related to trademarks and your specific goals. Our intellectual property lawyers handle federal, state and international trademark registrations.

To contact a trademark attorney at one of our Amarillo law offices, please call 806-705-7546 or send us an email. We advise and represent clients throughout Texas and beyond.

Digging Into The Roadmap Of Trademarks

Selecting a trademark is just the first step in securing trademark rights. A trademark search can help determine whether the proposed trademark is already protected or in use by someone else. As a general rule, the more exhaustive the search, the more assurance you have that a mark is available.

A trademark must be used in connection with sales of goods or services prior to registration. Trademark rights arise from use of the mark on goods or packaging or in connection with the services offered. The trademark should be included on all advertising materials promoting the product or service. If a party has not yet used a trademark but intends to use it, federal law allows the party to file an intent-to-use application to reserve the mark until it is used.

Because trademarks are so valuable in the marketplace, you should consistently protect and enforce your mark. If you don’t protect your mark, you may lose it to a competitor or dilute its effectiveness. Many businesses that have spent years building goodwill in their products and trademarks lose their investment because they did not take action when they discovered an infringing mark. Once you have a trademark, your work is not done. You must protect and use it to continue reaping its benefits. To learn more, please see our Texas Intellectual Property Law FAQ.

Schedule A Consultation With A Trademark Attorney

Call 806-705-7546 or complete our contact form to get the conversation started with one of our trademark attorneys. We advise and represent individuals and businesses throughout Texas.